How does Storytelling work? How do you find the right people to interview? How do you interview users to find their issues?

First, you need a research plan. Find out if someone has researched this issue before. Is there any documentation about it? Are any attempts done to solve it?

After that, we need to set up a research plan. We need to plan for these three questions:

• how long will this project take? What is the timeline?
• who do we want to interview?
• how do we want to interview?

Knowing how we want to interview, we should draw our questions. Consider asking neutral questions without emphasizing the outcome. Divide questions into openings, the middle and the wrap-up.

Opening questions:

• what tasks does your job include?
• how long have you done this job?

Middle:

• what is your expectation from this solution?
• how do you process this specific task?

wrap-up gives you a chance to ask for ideas or thoughts, we haven’t talked about yet:

• if you could, what would you change?
• do you have any further feedback for us?

The next step includes sorting all the gathered data. Find common ideas and pain points and mark them.

Now it’s time to pack your information into a presentation! Time for storytelling!

A good story includes

• an audience
• a champion, a problem, a journey to a solution
• has three stages: a beginning, a middle, and an end (and they do not have to be in this order!)

Common motivations are:

• Saving money
• Making money
• Reducing work
• Increasing time on task
• Proving value
• Looking great