A web-to-lead form was among the project’s specifications.

The web-to-lead form you generate in Salesforce right now is ugly. Not at all. In reality, it looks like this:

We didn’t want to submit our proposal with a form that looked like this! I still had some recollection of HTML and CSS from my early WordPress days. I used the Chrome Extension CSS Peeper to gather the Talentstacker colour scheme and took some inspiration from their webform to make one like this:

This web form generates an email in a lead queue that can be accepted by any of the queue team members.